From the Archives: Ford discovers images of Santa visiting Gen-1 Bronco in 1968

Posted at 12:41 PM, Dec 17, 2020
and last updated 2020-12-17 12:41:39-05

From photos discovered in the Ford Archives, it appears Santa Claus was thinking about trading in his sleigh for a Bronco.

Ford Motor Company said in a press release that their archives manager found unpublished images from 1968 of Santa checking out the Gen-1 Bronco. The images have been waiting to be discovered for 52 years.

Ford Motor Company
Ford Motor Company

Ford said the images show Santa in Ford product development's cold room labs in Dearborn; the images are believed to have been shot at the time with the intent to run in Ford World, a bi-weekly newspaper.

The company decided the discovery warranted a remake since Ford unveiled the all-new Bronco this year.

Check it out:

Ford Motor Company | Remake
Ford Motor Company | Remake