From photos discovered in the Ford Archives, it appears Santa Claus was thinking about trading in his sleigh for a Bronco.
Ford Motor Company said in a press release that their archives manager found unpublished images from 1968 of Santa checking out the Gen-1 Bronco. The images have been waiting to be discovered for 52 years.
![Ford Motor Company](https://ewscripps.brightspotcdn.com/dims4/default/53f863a/2147483647/strip/true/crop/2827x2225+0+0/resize/1280x1007!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fa0%2Fbf%2Ffb9991f643f3b34e65f4a2ff4ee4%2F1968-bronco-santas-sleigh-01.jpg)
![Ford Motor Company](https://ewscripps.brightspotcdn.com/dims4/default/e3a7e31/2147483647/strip/true/crop/2831x2232+0+0/resize/1280x1009!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fd3%2F5f%2F7a810f9b43ed87e7038c1dd0507a%2F1968-bronco-santas-sleigh-02.jpg)
Ford said the images show Santa in Ford product development's cold room labs in Dearborn; the images are believed to have been shot at the time with the intent to run in Ford World, a bi-weekly newspaper.
The company decided the discovery warranted a remake since Ford unveiled the all-new Bronco this year.
Check it out:
![Ford Motor Company | Remake](https://ewscripps.brightspotcdn.com/dims4/default/146b9a8/2147483647/strip/true/crop/5760x3840+0+0/resize/1280x853!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2F86%2F9e%2Ff1a89d0a4a3298bf3800ced20ea4%2Fbronco-2-d-santas-sleigh-01.jpg)
![Ford Motor Company | Remake](https://ewscripps.brightspotcdn.com/dims4/default/6f1ab4e/2147483647/strip/true/crop/5760x3840+0+0/resize/1280x853!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fd9%2F47%2F3b1f14c446ddb168b896f6416d33%2Fbronco-2-d-santas-sleigh-02.jpg)