Google: Michigan businesses generate more than $6 billion in economic impact

Company helped 27,000 businesses grow
Cash money
Posted at 9:57 AM, May 22, 2019
and last updated 2019-05-22 09:57:34-04

(WXYZ) — Michigan business generated more than $6 billion in economic activity in 2018, according to Google.

This month, the tech giant announced 27,000 Michigan businesses, publishers and nonprofits used the search engine and advertising tools to connect with the people and communities they serve – increasing their online presence and bringing more money and job into the local economy.

A recent study by Deloitte found that more than 80 percent of small businesses surveyed are not fully using online digital tools:

  • Digital small businesses are nearly three times as likely to have created new jobs in the last year.
  • Digital small businesses are seeing four times higher revenue growth
  • Digital small businesses are almost three times as likely to reach more customers via increased calls, leads and sales inquiries
  • Digital small businesses are three times as likely to have exported a product or service

Want help taking your business into the digital space? Click here to check out Michigan's Grow with Google resource guide.

“For small businesses across the U.S., the web is the most powerful tool to attract new customers and retain existing ones,” said Mary Ellen Coe, president of Google Customer Solutions and Michigan native. “Last year, our search and advertising tools helped generate billions of dollars in economic activity for millions of businesses - helping to create a lasting impact on local communities. And we look forward to continue working with businesses, nonprofits and publishers across the Great Lakes State to help their businesses or initiatives grow.”

This is the 10th year Google has released its Economic Impact Report. Read it here.