GoPro is set to drive home its new virtual reality focus.
The camera manufacturing company is expected to showcase several tools and products that help capture, stitch and publish high resolution virtual reality content at the National Association of Broadcasters (NAB) Show in Las Vegas this week.
The company's new VR camera Omni will be available for preorder starting today. The six-camera "spherical array" aims to help users produce an immersive experience.
Six HERO4 Black cameras are secured in the rig. The package also comes with GoPro's Kolor editing software.
The package will cost you $4,999. If you just want the rig, that will be $1,500.
GoPro is also expected to introduce a new platform called GoPro VR.
People will be able to check out the created virtual reality content on the web, or using specialized head gear with the company's new mobile apps.
That platform is expected to go live at 11 a.m. EST.
GoPro is also scheduled to talk more about the Odyssey, a synchronized 16-camera rig, and present a tech demo of broadcasting VR content live.
GoPro is the latest company to fully dive into the virtual reality game. Many companies are vying to develop the best camera, rig and platform for virtual reality experiences.