#HowISeeDetroit in response to Gilbert's ad featuring mostly whites

Posted at 1:45 PM, Jul 24, 2017
and last updated 2017-07-24 14:49:38-04

In response to billionaire businessman Dan Gilbert’s controversial real estate campaign that says "See Detroit Like We Do" with an image of a majority white crowd, people are taking to social media with their own version.

#HowISeeDetroit has been popping up on Facebook, Twitter and Instagram with photos of ordinary folks, community meetings, and black families.


#sondayfunday #soncrushsunday #seedetroitlikewedo @bedrockdetroit

A post shared by Byron Suggs ( on

Community organizers have even put together a discussion at The Studio on Antoine Street in Detroit to talk about opportunities and integration in Detroit. The Tuesday evening event is hosted by Nikki Prado. For more info, click here.

Gilbert, Quicken Loans Founder and Cleveland Cavaliers majority owner has apologized, and posted on Facebook Sunday, saying the ad was "tone deaf" and his Bedrock company "screwed up badly."

The ad was posted on a residential high-rise during the weekend of the 50th anniversary of the 1967 Detroit riots.

The campaign's photograph contradicts the 2010 U.S. Census data, which indicates the city is more than 82 percent black.
Gilbert says the display posted Friday was only part of the final ad, but still distorted the company's message. He says the image was removed Saturday and the campaign has been "killed."