Is Eminem's new album hinted by fake 'Revival' drug ad?

Posted at 8:28 AM, Oct 26, 2017
and last updated 2017-10-26 09:30:48-04

There have been rumors about Eminem releasing his ninth studio album over the past couple of months, but a new fake ad for a drug called 'Revival' could be the biggest hint yet.

The first sign that is a tease for the new Eminem album is the backward "E" in Revival, similar to how Eminem shows off his name.

The slogan for the drug is "Seize the Moment," a reference from his song "Sing For the Moment."

In the video featured on the website, the background music is from Dr. Dre's song featuring Eminem, "I Need A Doctor."

The man in the commercial, while talking about Revival, says "It's easy to lose yourself," referencing Eminem's hit song of the same name.

"I learned that Revival can help get, and keep that s*** under control," the man said.

The Latin name for Revival, according to the website, is "canticum remedium." Canticum can be closely related to the word "song" while remedium means "cure," translating the Latin name to "Song Cure."

Before taking Revival, the website urges to tell your doctor if you "are allergic to midwestern tympanic stimulators" and says if you have any side effects to "seek medical attention, 'I need a doctor.'"

If you call the phone number, 1-833-2GET-REV, the automated woman on the phone says "You only get one shot to beat AR." 

A full page online ad for Revival in the Detroit Free Press was posted by Interscope Records as well. 

Another hint comes from his manager, Paul Rosenberg, who posted a photo of the new Yelawolf album on Instagram with a Revival ad in the background. 


Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby

A post shared by Paul Rosenberg (@rosenberg) on

In July, it was reported that Eminem was working on his ninth studio album with Dr. Dre during a tease for the HBO documentary "The Defiant Ones."

Then, his longtime producer, Mr. Porter, said the album was done in early October during a live video.

It's been nearly four years since Eminem last released an album. "The Marshall Mathers LP 2" came out on Nov. 5, 2013.