BATTLE CREEK, Mich. (WXYZ) — Kellogg announced this week it is continuing its partnership with GLAAD (Gay & Lesbian Alliance Against Defamation) and is launching its all new "All Together Cereal" and donating $50,000 to the non-profit.
According to Kellogg, the company will also "go purple" in honor of Spirit Day and supporting the LGBTQ youth community.
The "All Together Cereal" will bring together six of the famous Kellogg mascots and cereals inside the same carton. It's a symbol of acceptance for no matter how you look.
The cereals are: Frosted Flakes, Froot Loops, Rice Krispies, Raisin Bran, Frosted Mini-Wheats and Corn Flakes.
It's available online now for $19.99 at Kelloggstore.com.
"At Kellogg, we are firmly committed to equity and inclusion in the workplace, marketplace and in the communities where we work and live," said Priscilla Koranteng, Vice President, Global Talent and Chief Diversity Officer. "We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table."
"We are proud to partner with Kellogg's again this year to help extend the important message of Spirit Day to households across the country," said John McCourt, Senior Director of Development & Integrated Marketing at GLAAD. "The All Together cereal encompasses the values of diversity, equality, and solidarity that Spirit Day is all about, and we hope that LGBTQ youth everywhere receive the messages loud and clear."