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Lyft challenges Detroit residents to ditch their car for 31 days

Posted: 10:50 AM, Sep 17, 2018
Updated: 2018-09-26 17:49:54Z

Would you be able to ditch your car for 31 days?

Lyft is announcing the Ditch Your Car program in Detroit, where residents will be offered more than $500 of transportation credit to give up their cars for 31 days.

Those participating in the program would instead use services like Lyft, RTA, MoGo and Zipcar in Detroit. 

“The way that people move around cities is changing faster than ever, and we are excited to challenge Detroit residents to change their everyday habits and give up their car for a month,” said Elliot Darvick, GM for Lyft Detroit. “Lyft alone is not the overall solution to overcome transportation hurdles, but by partnering with SMART, RTA, MoGo, and Zicar we are able to create a full menu of mobility options for Detroit residents.”

Beginning Sept. 26, 50 Detroiters can register here.  If chosen, participation credits include:

  • Lyft credit, valued at $300
  • RTA Regional Pass for one month, valued at $70
  • MoGo Pass for one month, valued at $50
  • Zipcar one month membership and application, valued at $32 plus $100 drive.

The challenge begins Oct. 8 and ends Nov. 8.