March Madness-inspired online charity challenge aims to help nonprofits score big

Posted at 7:03 AM, Oct 25, 2016
and last updated 2016-10-25 12:23:17-04

Filling out a bracket is a rite of passage when it comes to college basketball in March.

But there's another bracket-style competition, inspired by March Madness, that aims to be a slam dunk when it comes to raising funds for nonprofits nationwide.

AT&T has announced a partnership with Brackets for Good to launch an online charity tournament.

Here's the breakdown: Sixty-four nonprofits from across the country will be selected to compete in the challenge. They will be pitted against each other for some friendly competition. One dollar equals one point. The winner of each round moves forward while the loser is eliminated. All nonprofits keep the money they’ve raised and the overall winner will get an additional $100,000 from AT&T.

This competition is more geared toward larger nonprofits, according to AT&T. The company notes it's for charities in the $2.5 million operating budget range.

But there is also a way for smaller nonprofits to score big.

A separate Brackets for Good challenge is open to nonprofits of any size in Washtenaw County. The winner of that competition will take home $10,000. 

The Brackets for Good tournaments will start on February 24 — and the deadline to enter is coming up.

Nonprofits have until October 28 to toss a hat in the ring.

For the national competition, click here for more information. For the Washtenaw County challenge, click here.