Mountain Dew tries to right a wrong with special edition UP label

Posted at 10:24 PM, Jul 10, 2019
and last updated 2019-07-11 05:16:48-04

(WXYZ) — Mountain Dew made a big mistake while promoting a new contest. The company incorrectly grouped the Upper Peninsula with Wisconsin, not Michigan, and social media has been in an uproar ever since.

RELATED: MTN DEW links the Upper Peninsula with Wisconsin in campaign celebrating the 50 states

Fortunately, the company is attempting to make right their wrong.

In a tweet posted Wednesday evening, the company offered to create a special edition label for the Upper Peninsula, and are asking Yoopers to tell them all the things they love about the area.

"We hear you, and we’re sorry for misplacing you on our #DEWnited map," the tweet read. "Give us a chance to right our wrong. Help us fill this special edition label by telling us all of the things you love about the Upper Peninsula (note to self: located in MICHIGAN)."

The idea was in response to a tweet from @UpperPeninsula, challenging Mountain Dew to make a UP edition for the #DEWnited campaign.

So what say you, Upper Peninsula folks – is this a good enough apology?