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Bulletproof backpacks see spike in sales as school threats increase in Michigan

Posted at 9:05 AM, Aug 22, 2018
and last updated 2018-08-22 09:27:46-04

In the wake of an increase of high-profile school shootings and seemingly round-the-clock news coverage of gun violence, some students are preparing for school in ways their parents never were: bulletproof backpacks.

Companies that sell products that offer increased protection from gunfire say they have seen an uptick in sales. That includes Bulletsafe, a Troy, Mich.-based company that sells a $99 panel that can be inserted into most backpacks for added protection.

“I think its main use is for people to sleep better at night,” Tom Nardone of Bulletsafe said. 

“Honestly, I don’t believe they need one right now,” he said. “I think most the people who are buying them are buying them because a parent is afraid.”

Nardone’s product is marketed as a notebook-sized bulletproof backpack panel capable of stopping all handgun rounds up to a .44 magnum.

He’s the first to admit that the likelihood that your child is near your backpack at the exact moment a shooting happens is slim. Still, parents are buying them with hopes that it’s an added layer of protection in that worst-case scenario.

“I’m a dad, too,” Nardone said. “I don’t want to live in a world where my kid needs a bulletproof backpack.”

Scripps station WXYZ in Detroit test a backpack with the Bulletsafe backpack panel inside it, and true to its promotion, it stopped rounds from both a 9mm and a .45 magnum.

When tested with a higher-powered rifle outside of the specs that the panel is graded to stop, the bullet unsurprisingly penetrated the panel.

While the thought of a school shooting may seem unrealistic to some, the reality is that Michigan holds the unwanted distinction as the No. 1 school on the “State of Concern” report released this week by the Educator’s School Safety Network.

The report described that during the 2017-2018 school year, more than half of all school-based threats and incidents of violence occurred in 10 states.

Michigan tops the list because of a gigantic spike in school threats.

The problem became more visible after the Parkland, Florida school shooting. Accoeding ot the Macomb County prosecutor's office, 60 juveniles and 12 young adults were charged with felonies in connection with school threat cases.

“There is zero tolerance for that behavior,” Derek Miller, the chief of operations for the Macomb County Prosecutor’s Office said. “You’re dealing with school safety, faculty safety, these copy-cat threats and threats to children will never be tolerated by Eric Smith, or this office.”

While the uptick in threats occurred following the Parkland shooting, experts note that Michigan was already trending up in the sheer number of threats before that shooting.

Amanda Klinger, the director of operations for the Educator’s School Safety Network, says that more needs to be done.

“Educators are really feeling the sting of this,” Klinger said. “This pull on their time, resources and interruption to instruction.”

The data collected by ESSN showed that Michigan averages roughly 20 threats per 1 million students. A number of states average less than a dozen threats, some less than 5.

While the data doesn’t explain why threats are increasing, it does shine a light on the discussion. Klinger said she hopes that it starts a conversation that goes beyond adding security measures to schools, but training people to see warning signs of violence.

“It is easier to buy a metal detector and stand in front of your parents and say, ‘Hey look, we’re working on school safety,’” Klinger said. “It’s a lot more difficult to say we have trained all of our educators in how to look at red flags.”

If you’d like to know more about Bulletsafe’s bulletproof backpack panel you can click, here.

For more information about the ESSN study that listed Michigan as the number one, “State of Concern,” you can find a complete look at the data, here.