CNNMoney checked out its bustling location at Columbus Circle in New York. New signage promoted the deal and the lower prices.
"We're growing something good," said a large sign at the entrance with Amazon and Whole Foods logos.
Organic bananas are now 69 cents (down from 99 cents). Avocados, which used to cost $2.99 each, are now $1.49 each. Organic brown eggs are $3.99 per dozen, down from $4.39. Butter was cut from $5.29 to $4.49
Fresh Atlantic Salmon is $5 cheaper, now selling for $9.99 per pound. Apples were also cheaper, with Gala now being sold for $1.99 (reduced from $2.99) and Fuji apples also being reduced to $1.99 a pound, down from $3.49.
Whole Foods also chopped a dollar off its in-house brand of creamy and crunchy almond butter to $6.99 a jar. Rotisserie chickens are a dollar cheaper, now selling for $7.99 each.
Yet, perhaps the biggest sign that Amazon has moved in: Whole Foods is now selling gadgets. There was a huge display of "farm fresh" Amazon Echo devices that were being sold for a slight discount.
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