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New ad campaign "I Vaccinate" highlights importance of vaccinating children

Posted at 6:57 AM, Mar 21, 2017
and last updated 2017-03-21 08:42:44-04

A new ad campaign is in the works right now in Michigan to highlight the importance of vaccinating children. 

It's called "I Vaccinate" --  and it's supported by the Michigan Department of Health and Human Services and the Franny Strong Foundation

The campaign will use TV, radio, digital, social media and outdoor advertising to get its message across. There's also a website where people can get more information about vaccinations.

Health officials say this is important because, according to new research, Michigan ranks 43rd lowest in the United States for immunization coverage among kids 19 to 35 months old.

For more details on the campaign, go here.