University of Detroit Mercy unveils new logo, brand position

Posted at 12:51 PM, Sep 15, 2016
and last updated 2016-09-15 12:51:33-04

The University of Detroit Mercy has unveiled a new logo and brand position that they say better reflects the university's role in Detroit and higher education.

The decision came after talking to alumni, current students, prospective students, faculty and staff and others.

In addition to the new logo, designed by Pittsburgh-based brand firm BD&E, the new brand positioning line will be "Build A Boundless Future."

“Detroit is an important part of our name,” added Garibaldi. “We are an active participant in the City’s revitalization and have a strong commitment to Detroit spanning our 139-year history.”

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