Construction is underway for the all-new Shinola Hotel in downtown Detroit.
The boutique hotel is a collaboration between Detroit-based real estate firm Bedrock, founded by billionaire Dan Gilbert and Detroit-based luxury goods maker, Shinola.
The boutique hotel will have at least 130 rooms, eight floors, a restaurant, and possible retail space. The hotel is expected to open in fall 2018.
"There is a demand for hotel rooms here in Detroit. And so, if we can bring more people into the city, it does impact the local economy from a restaurant point of view, from a retail point of view," Shinola President Jacque Panis said. "There will be elements of the brand within the space, within the common spaces and within the rooms. Our message is: This is home. And we are dedicated to the city."