Family of Wisconsin assistant basketball coach dies in wrong-way crash on M-14

Posted at 6:12 PM, May 25, 2019
and last updated 2019-05-26 11:36:04-04

SUPERIOR TOWNSHIP, Mich. (AP/WXYZ) — Several Wisconsin outlets, including the Milwaukee Journal Sentinel and the Wisconsin State Journal are reporting the identity of the family involved in the wrong way crash on M-14 in Superior Township Saturday morning.

Police say a 23-year-old woman was driving the wrong way on M-14 near Ford Road and caused a head-on collision that killed her along with a woman and child in another vehicle.

According to AP, Michigan State Police Lt. Darren Green says the woman was traveling west in the eastbound lanes of M-14 early Saturday in Washtenaw County's Superior Township around 2 a.m.

According to Michigan State Police, the family involved in the crash was that of Howard Moore, the assistant basketball coach for the Wisconsin Badgers. His wife, 46-year-old Jennifer Moore, and daughter, 9-year-old Jaidyn, both died.

Michigan Men's Basketball tagged the Wisconsin Badgers in a tweet sending condolences to the family:

Moore's daughter was pronounced dead at the scene. His wife – who was driving and not at fault, police say – died Saturday afternoon at the hospital.

Lt. Green says the girl's father, Howard Moore, suffered third-degree burns but his injuries were not considered life-threatening, and his son had minor injuries. They're both being treated at the University of Michigan Hospital in Ann Arbor. The Moore family's dog also died in the crash.

The Big Ten Network also extended their support to the Moore family, acknowledging the coach's tragic loss.

Earlier this month, Moore tweeted this family photo in honor of his wife, for Mother's Day.

Three vehicles were involved in the crash. Michigan State Police say the driver of a third car involved sustained minor injuries.

Toxicology reports are pending on the the wrong-way driver as police continue the investigation.