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Skincare brand Dove apologizes for Facebook ad that sparked backlash

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Posted at 3:01 PM, Oct 08, 2017
and last updated 2017-10-08 15:01:58-04

Dove, a skincare brand, released an apology via Twitter and Facebook for an ad that sparked controversy for being racist.

The ad shows a black woman removing her top and transforming into a white woman.

The white woman then removes her t-shirt and turns into an Asian woman. 

Makeup artist Naomi Leann Blake shared the ad on Facebook which soon went viral.

Dove apologized for the ad, saying the ad meant to thoughtfully represent women of color, and admitted they "missed the mark."