It's a water pitcher that's so smart, it can even shop online.
Brita and Amazon have teamed up to launch the Brita Infinity Pitcher.
The new WiFi-enabled tableware has a counter that can track the amount of water that passes through.
Now, when it’s ready for a new filter, the pitcher will automatically order another one through Amazon Dash Replenishment, according to Brita.
Consumers just need to connect the pitcher to their home WiFi network and sign up for the service.
"With the Brita Infinity Pitcher and Amazon Dash Replenishment, customers will always have clean, great-tasting water. That moment of realizing you haven't changed your filter in months, and you don't have one on-hand, is gone – a new filter magically appears on a customer's doorstep right when it's needed," stated Amazon Devices Director Daniel Rausch in a press release.