Domino's has released a baby registry powered by Gugu Guru. Parents-to-be can create their own registry at dominosbabyregistry.com.
“There’s nothing more exciting – and exhausting – than welcoming a new member to the family,” said Meenakshi Nagarajan, Domino’s director of digital marketing. “From baby showers to the big delivery, our baby registry makes it easy to enjoy pizza during the exciting events leading up to the baby’s arrival and thereafter.”
Parents can choose from a variety of gift card themes to use before and after their baby's arrival.
For example, customers can gift expectant moms and dads with pizza at a gender reveal party.
All gifts will be delivered to the parents-to-be as Domino's eGift cards.
“Earlier this year we introduced Domino’s wedding registry, which was extremely well-received by our customers,” said Nagarajan. “Introducing a baby registry was a natural progression. In fact, our baby registry is making its debut exactly nine months later.”