(WXYZ) — If you've ever wanted to wear a piece of Motown, here's your chance! Vinylize and Hitsville U.S.A. have teamed up in honor of Motown 60 for the Hitsville U.S.A. Sunglasses Collection.
Vinylize is a sunglasses-maker from recycled records.
The Motown collection will feature "The Chairman" and "The Esther." The Esther is inspired by the soulful chic of the women of Motown, while the Chairman salutes Berry Gordy, inspired by the "classically bold style of 1960s and 60s sunglasses."
“The vibe is subtle empowerment,” Yulia, from Vinylize, said on the website. “We picture women wearing The Esther when they’re cruising with the radio on – tuned to Motown, of course – chilling and when they want to bring a touch of soul and pride to everyday tasks like marketing.”
According to the company, the partnership came from Dr. Joe Ales of OPTIK eyewear in Birmingham. Brian Stevenson, a marketing consultant in the area, saw Vinlylize and realized that making glasses out of Motown vinyl would be a great idea.
The glasses are all from recycled vinyl frame – made from Sammy Davis Jr's 1984 Motown pressing of "Hello Detroit." They're available in all black with tortoiseshell detailing or black with vintage Italian-styled, thermo-sculpted temples. The Motown logo is also on the side.
They will be available at the Motown Museum and at select Vinylize retailers from Oct. 23, and 20 percent of the proceeds will support the Motown Museum expansion plan.
To learn more, click here.
