Uber testing out color-coding for easy pickups

Posted at 8:01 AM, Dec 04, 2015
and last updated 2015-12-04 08:01:38-05

Uber is testing out new ways to make their cars a little more visible.

According to an Uber blog post, the company is hoping to make pickups a little easier by color-coding in Seattle.

This technology, called SPOT, would help riders find their drivers through the use of what looks like a giant vehicle glow stick.

The SPOT device simply connects to the driver's windshield. When someone requests a ride, they also select a color of their choice.

When the driver gets close by, the bar then lights up with that same color. Users can even make their phone colorfully glow—helping the driver get a visual, too, according to Uber. 

The goal of this technology, Uber writes, is to trim down wait times by helping create a more seamless pickup experience.