(WXYZ) — Canadian union Unifor aired a commercial Sunday night during the Super Bowl to criticize General Motors for layoffs.
The future is on the line for 2,500 workers at GM's plant in Oshawa, Ontario.
The ad is called "GM leaves Canadians out in the cold."
The union is also asking consumers to take an online pledge to boycott GM until the automaker reverses its restructuring plan.
GM released the following statement in response to the ad:
“While GM respects Unifor’s rights to protest, we cannot condone purposely misleading the Canadian public. The new Unifor advertisement scheduled that aired during the Super Bowl is misleading and inaccurate. In response, GM can confirm its lawyers lodged a formal demand to Unifor to cease any and all publication of the ad. Unifor knows that GM Canada repaid its 2009 loans in full, and that the restructured GM fulfilled all the terms of its agreements with the Canadian government many years ago. Since 2009, GM Canada has contributed over $100 billion to the Canadian economy including $8 billion invested into worker pensions.”
View the commercial below: