VIDEO: Henry Ford Health System launches 'Tough Love' campaign to combat 'COVID-fatigue'

Posted at 1:45 PM, Dec 04, 2020
and last updated 2020-12-04 13:52:28-05

In an effort to combat 'COVID-fatigue' and remind the community of the importance of protecting those we love, Henry Ford Health System has launched the 'Tough Love' campaign.

This multi-platform campaign that will be rolled out on television and social media on Dec. 5 acknowledges that while wearing a mask, washing your hands and practicing social distancing is not difficult, it is "tough as nails to keep at it...months after we thought this thing would be behind us."

The campaign video shows some of the tough times Michiganders have endured, including civil unrest and giant snow storms.

“We’ve seen tough times, but this crisis requires tough decisions. It’s not hard to wear a mask, wash our hands, keep our distance, but it’s tough as nails to keep at it for months, to cancel holiday dinners. That kind of tough takes love, tough love will get us to next year when we can gather again with no more empty chairs.”

Henry Ford Health System will also be launching 'Tough Love Letters,' which will showcase a collection of letters and notes from frontline workers about what they are dealing with every day of this pandemic.

"We were built to overcome adversity. But getting past this virus is going to take a new level of toughness. From masking up every day to not putting off crucial medical care to cancelling holiday plans—it’s going to take tough love to beat this thing," reads the Tough Love website.

The website also has resources to help people plan a safe holiday, learn more about the benefits of mask wearing and how to receive care.

"It's one thing to talk about infection and death rates, and repeating that people should wear masks, keep washing their hands and continue social distancing," said Heather Geisler, Henry Ford SVP and Chief Marketing, Communications and Experience Officer, in a press release. "It's quite another to demonstrate in the starkest terms how we have endured and overcome past challenges as a community, and how we can be tough enough to get to the other side of this one. These individual acts of resolve will make all the difference."