When Michigan football coach Jim Harbaugh yells that he wants peanuts, you better get the man some peanuts.
Harbaugh is one of the stars of Planters' new "shout for nuts" ad campaign launched on YouTube Tuesday.
In his commercial, a large can of talking nuts tries to get the coach to yell as loud as he can for nuts.
"PEANUTS, PLEASE," Harbuagh shouts.
It's pretty convincing, see for yourself:
— Coach Harbaugh (@CoachJim4UM) March 13, 2017