Old freezer food could help you win free Wendy's hamburgers in social media giveaway

Posted at 8:08 AM, Nov 01, 2016
and last updated 2016-11-01 20:01:40-04

It lurks in the frozen tundra of your freezer: food that’s been long forgotten. Perhaps there's year-old meatloaf, or that piece of wedding cake you stashed 5 months ago. It happens.

Well, now that old frozen food could help you win a new social media contest. 

Wendy’s has just launched a sweepstakes aimed at getting you to unearth those frozen long lost treasures. It's even being powered by HelloWorld, a Southfield-based marketing agency. 

The popular fast food chain is asking people to snap a photo of the oldest thing in their freezer and post it to Twitter or Instagram using the hashtags #FreezerDig and #Sweepstakes. 

Wendy's will be giving away a year of free hamburgers to one winner every day during the sweepstakes period, according to a news release.

The event obviously has an angle --  it’s meant to promote the company’s fresh beef.

But, talk about a topic that everyone can relate to.


Photo submissions will be accepted now until November 20. Photos with brand names or logos will be disqualified.

A quick check of the newsroom freezer only yielded one questionable breakfast sandwich in a brown grocery bag. 

Read more about the sweepstakes rules here.