White Castle joins Autism Speaks to "Light It Up Blue" for April Fundraiser

Posted at 8:12 AM, Apr 03, 2017
and last updated 2017-04-03 08:12:35-04

White Castle just launched a monthlong fundraiser for Autism Speaks as part of its philanthropic Castle Shares initative. This is the ninth year White Castle has partnered with the nation's largest organization benefiting autism research and advocacy. 

Throughout the month of April, which is designated as World Autism Month, White Castle will collect donations on behalf of Autism Speaks through the sales of $1, $3 and $5 puzzle pieces. Each purchase of an Autism Speaks puzzle piece comes with a coupon for one free Chicken Ring Slider for customers to use on a future visit. 

In addition to the sale of Puzzle Pieces in White Castle restaurants, customers can support the cause by ordering Crave Cases online or through the mobile app. For every Crave Case ordered online or through the mobile app, $3 of the proceeds will be donated to Autism Speaks. 

Cravers across the country purchasing White Castle retail products in grocery, club stores and convenience stores can help "Light It Up Blue" on social media as well. Each package of microwaveable sandwiches includes a special insert with a graphic image of a light bulb which can be colored blue and posted to social media with the hashtag #WC4Autism. White Castle will donate $5 to Autism Speaks for each post shared online, up to a maximum of $75,000. 

Last year, White Castle Cravers and team members raised more than $850,000 for Autism Speaks by selling Puzzle Pieces throughout the five week campaign. This year the family-owned business is aiming high and hoping to surpass over $900,000 in contributions.

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