WXYZ-TV giving away more than 10,000 books to children through 'If You Give A Child A Book' campaign

Give A Child A Book campaign
#GiveAChildABook Campaign
Posted at 11:11 AM, Jan 13, 2021
and last updated 2021-01-13 11:11:17-05

DETROIT (WXYZ)  — One of the greatest predictors of a child’s success is books in the home. Over 61 percent of low-income families do not have any books in their homes, and now, more than ever, children need them.

Employees at WXYZ-TV and TV-20 Detroit, along with the Scripps Howard Foundation, have made it their mission to get high-quality books to children in our community through the "If You Give A Child A Book" campaign.

This past summer, WXYZ-TV and TV-20 Detroit did a call-out for donations from employees and the community. With those collected funds and with a matching contribution from the Scripps Howard Foundation, we are able to give 10,359 books to children in the community this year.

“I am so proud of the team at WXYZ-TV and TV20 Detroit, and our viewers, for opening up their hearts and their wallets for the children in our community,” said Mike Murri, WXYZ-TV & WMYD-TV20 Detroit vice president and general manager. “This campaign, year after year, continues to put thousands of new, age-appropriate books into the hands of kids throughout metro Detroit.”

The nationwide campaign resulted in more than 165,000 books that will be distributed, which will generate about 30,960,000 reading minutes.

In partnership with the United Way for Southeastern Michigan and Scholastic, WXYZ-TV is distributing the more than 10,000 books across eight partner schools in the metro Detroit area through various events and book drive-thrus. Books are chosen to be specific to each school and classroom.

“Teachers are an intricate part of this process of helping select the books, and they will also receive Scholastic dollars to help purchase additional books for their classrooms,” says Dee Dee Rogers with the United Way for Southeastern Michigan.

The book distribution events are taking place this week. Stay tuned to see stories of the campaign's impact both on-air and online.

If you'd like to give toward next year's donation drive, click the link below. We appreciate the community's support in this effort!


Together, we can make a difference in our community. #GiveAChildABook