The Detroit Lions announced a multiyear extension with Quick Lane Tire & Auto Center to keep them as the title sponsor of the Quick Lane Bowl through 2019.
"We are so proud of this annual event which brings national attention to the city of Detroit that we are committing to another multi-year sponsorship,” said Brett Wheatley, executive director, North America, Ford Customer Service Division in a statement.
“This partnership both builds awareness of the great service people can get at Quick Lane Tire and Auto centers and delivers something we know football fans appreciate; a great game!”
The Quick Lane bowl was extablished in 2014, and is held every year at Ford Field in Detroit. This year's game in Monday, December 26.
The game will air on ESPN and will feature teams from the Big Ten and ACC.
The Detroit Lions are the only team to own, host and operate a college football bowl game.