Michigan company merges live sports with home experience through radio

Posted: 5:46 PM, Apr 21, 2017
Updated: 2017-04-21 17:46:28-04

Live Sports Radio is a multimillion dollar business right here in Rochester hills, doesn't feel like it. There's nothing flashy about the space, but it's the people that make it extraordinary.

"Our job is to give you the audio experience of being at home watching a game or listening to the game, while you actually attend the game," Jim Knapp said.

Today, it seems that small business's succeed and fail on the swing of the every changing technology boom, but Jim Knapp, Michigan native and president has tapped old technology and made it new again.

"We use an old school approach and we meet a need that isn't currently met, it's not rocket science, it's not through your smart phone and there's a lot of benefits to that," Knapp added.

That's right, radio. Knapp and his team have identified the missing link of attending live sporting events, commentary, and have partnered with teams, venues, and even entire events, like the NFL draft, to bring both the feeling of being there in person, while enjoying the comforts of the play-by-play you'd get at home.

"Fans get to listen to the live coverage from NFL network or ESPN just as if they were sitting at home, so they don't miss, there's no separation as far as the experience at home or in venue, the biggest thing is that you're there with friends and that's the biggest reason people want to attend live sporting events, because you want to be apart of the crowd," Knapp added.