New Nike Michigan football gear unveiled at M Den

Posted at 4:27 PM, Jul 20, 2016
and last updated 2016-07-21 11:36:53-04

Nike unveiled a selection of Jumpman Michigan football gear Wednesday that will be available this fall. The preview took place at Michigan's official retail store, M Den.

The $174 million partnership between Michigan football and Nike officially begins on Aug. 1.

Many of the items feature a block 'M' combined in some way with a Nike swoosh or the iconic Jumpman symbole. The biggest change could be the tweak to the color 'Maize'. Nike is calling the new shade of yellow used 'Amarillo'.

The entire line will be revealed in aweek-long launch party that kicks off with a pep rally on July 31.