Shinola and Bedrock have announced plans to build the first Shinola Hotel in Detroit. It will be located at 1400 Woodward Avenue in downtown Detroit.
Shinola President Jacues Panis describes it as "a very rich, exciting hotel experience that speaks to Detroit."
"There is a demand for hotel rooms here in Detroit. And so, if we can bring more people into the city, it does impact the local economy from a restaurant point of view, from a retail point of view," Panis says. "There will be elements of the brand within the space, within the common spaces and within the rooms. Our message is: This is home. And we are dedicated to the city."
The boutique hotel will have at least 130 rooms, and is expected to open in fall of 2018. The rendering of the hotel created by Kyle Evans of Kyle Evans Design gives a preview of what the hotel will look like.
“We are excited about this venture because it presents a challenging creative exercise to create a boutique hotel concept that Detroit will be proud of. We've assembled best-in-class talent that will result in an experience which reflects the philosophy of the Shinola brand." said Tom Kartsotis, Founder, Shinola. “We are partnering with industry experts like Gachot Studios for interior design and help with real estate development, as well as NoHo Hospitality to guide the food and beverage programming. Josh Pickard, one of the NoHo Hospitality partners, grew up in Detroit so it all felt very organic.”
Shinola and Bedrock say the design will combine elements of high-quality, American Craftsmanship with urban revitalization expertise.
"While Detroit has seen the launch of new hotels over the last few years, we still see a gap in the boutique hotel market," said Dan Mullen, Executive Vice President, Bedrock. “The Shinola Hotel will be like nothing else in Detroit and will be strategically located in the now burgeoning shopping district on Woodward Avenue. We know out of town visitors will appreciate the central location and unique experience the hotel will offer, while local Detroiters will want to stop in for a dinner or drink while shopping downtown."
“A great hotel provides something for everyone, we will create a diverse program to engage guests, and welcome and energize the community,” Christine Gachot, Co-Founder, Gachot Studios. “We look forward to activating the street level and getting people out walking, jumping from one venue to the next and exploring. We hope it will become a destination for those in and outside the city.”