(WXYZ) — The first-ever Motor City Car Crawl is underway in Detroit. The all-new summer event is put on outdoors by the North American Auto Dealers Association and the Downtown Detroit Partnership.
Joining us to talk about it in the 7 UpFront segment is Eric Larson, CEO of the Downtown Detroit Partnership.
You can see the full interview in the video player above.
"We've had a great opportunity to work with Rob Alberts and the Detroit Auto Dealers Association, not so much to reinvent the auto show because we're expecting in 2022 we'll all be back to having a real, full and robust auto show in September, but to really try and test a few things that are going to happen as we move the auto show from the cold months of February to the warmer fall days of September," Larson says. "So we've got a program that stretches through six of our downtown parks, there are over 50 cars, we've got over 15 entertainment stages that are featuring local talent, and we've got all kinds of day markets, night markets, family fun zones, so you name it, there's something for every age, there's something for everyone, and, quite frankly, it's an important time for us to not only to embrace a tradition that's not only important to us, but remind ourselves how important being together and coming downtown is."