As executive director of the Detroit Auto Dealers Association, Rod Alberts has overseen 26 auto shows in the Motor City. A lot has changed over his nearly three decades of managing the organization that sponsors the annual North American International Auto Show. But as of late, Alberts says social media has had the biggest impact on how the show is now marketed to the public. Alberts made his comments for wxyz.com on a recent episode of Spotlight on the News.
The 2016 downtown auto show is open to the public until Sunday, Janaury 24th at Detroit's Cobo Convention Center.
