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Cosmetic counters go digital

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For most women, it's very difficult to pick out the perfect lip color or foundation just by looking at the box. But it's also hard to find the time to sit down at a makeup counter and try it all out.

Well now there's an app for that... many in fact.

Check out the video player above, or the links below for the apps featured.

L’Oreal

Cover Girl

Clairol

Mary Kay

Vidal Sassoon

Opi app