Detroit small business remains positive amid the pandemic

Posted at 12:08 PM, Nov 29, 2020
and last updated 2020-11-29 18:49:20-05

DETROIT (WXYZ) — Even though Small Business Saturday is behind us, there is a push to shop local this holiday season. Many businesses in our neighborhoods are hurting this year because of the pandemic.

Chris Reynolds is the man behind the apparel brand Detroit Life.

“It’s a movement, it’s more than just a T-shirt,” he said.

Detroit Life is about being positive and believing in yourself. That attitude is something small business owners like Reynolds are holding onto this year.

Detroit Life has two stores, one at the Mall at Partridge Creek and a pop-up shop at the Village of Rochester Hills. He’s hoping Michiganders will shop local this holiday season.

“Small businesses still hire people, we still give back to the community, " Reynolds said.

He created Detroit Life eight years ago selling merchandise to show off Detroit's local pride. The items say "Detroit Life" or "313."

Even celebrities like Mark Wahlberg have been showing off Detroit Life shirts. When it’s time to give gifts to family and friends, near or far, Reynolds says to give them a little taste of the Motor City while supporting a neighborhood business.

“When you put this shirt on when you represent Detroit, Detroit Life, it’s representing the greatest city in the world,” he said.

You can also shop online here: