What's in a name? A lot.
That's why one Israeli startup has created an app aimed to help parents make the best choice when it comes to naming their child.
Backed by psychology professors, Chooze acts almost like a scientific coin flip, according to Ittay Hayut, one of the co-founders.
Users simply enter two or three of their favorite names and then a couple of names they dislike. The app then walks them through a series of short tests that involve word and name categorizing.
The algorithm reportedly measures speed of association among other indicators.
At the end, the creators say Chooze will reveal the name that has a deeper emotional connection to the user.
Now, here's a heads-up: the app is not a game.
"It's obviously not fun," joked Chooze co-founder Ittay Hayut. "If you do it a lot of times, it's actually boring."
But, as Hayut explains, Chooze is not meant to provide entertainment, it's more about the insight.
Hayut says the app officially launched earlier in January and has seen hundreds of downloads.
Users are encouraged to take the tests in a quiet environment, away from distractions. Completing all of the levels usually takes people between three to five minutes, according to Hayut.
Chooze is available for iOS devices and costs $.99 for the next two months before the price increases to $1.99.