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Somerset Collection to open storefront at Metropolitan Building in downtown Detroit

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Posted at 8:06 AM, Sep 18, 2019
and last updated 2019-09-18 08:06:24-04

DETROIT (WXYZ) — Somerset Collection will bring retailers and concierge services to the Metropolitan Building in downtown Detroit.

Somerset Collection Studio, branded as a new retail concept, will open this winter.

“Committed to pushing the industry forward, we recognized an opportunity to reinvent our space as a studio or gallery designed to celebrate retail in a new way,” said Nathan Forbes, managing partner of The Forbes Company, in a news release. “We are inviting guests to experience something that they can only get by coming for a visit; a gallery filled with apparel worn at the Met Gala, life-sized cars made of LEGO or a room filled with everything in shades of blue. It’s not just retail, it’s ‘retailtainment’.”

The store will feature the following:

  • Rotating Brand Displays – The brand displays will at times be a selection of merchandise found at Somerset Collection or trunk shows brought to Michigan exclusive at Somerset Collection Studio.
  • Locker Delivery – Customers can shop from any of Somerset Collection’s retailers and have their items brought to a locker at the downtown store that can be accessed by a texted code.
  • Personal Styling – A personal stylist will be available to consult with guests and develop a closet of looks customized to their style. The personal stylists will also have a profile for their customers to help with their every need.
  • Vending Now – Designer vending machines filled with rotating merchandise, from phone gadgets to jewelry and fragrances.

The studio will feature floor-to-ceiling display display windows, digital display walls and movable display cases. The studio will be the first retail store in the Metropolitan Building in 40 years.