Targeted TV ads coming soon?

Posted at 5:11 PM, Dec 01, 2015
and last updated 2015-12-01 17:11:14-05

We're all used to seeing targeted ads when we're online, but now new technology is making it possible with TV ads.

Some call it a win-win for advertisers and viewers, but some privacy experts call it a bit creepy.

JoAnne Purtan has the full story in the video player above.