Detroit native Jack White has teamed up with Detroit Tigers second baseman Ian Kinsler to invest in an independent sporting goods company, Warstic Bat Co.
According to the company's website, the Texas-based company is "focused on The Art of Hitting." They design and build wood and metal baseball bats, along with other gear for baseball and softball players.
The website says they make bats out of American Ash, Sugar Maple and Yellow Birch. It is the bat used by Kinsler, as he was the first to use the Warstic wood bat in the MLB.
"This batch of wood is amazing. I went through all of them. If they are all like this I might break only 20 the whole year. Flat out jumping," Kinsler told Warstic in spring training.
According to Rolling Stone, White said he was drawn to the simplicity of the designs.
"Most baseball bats and equipment in the sports world do not impress me much, but I think that there is a lot of room to explore aesthetic ideas in just baseball alone that can bring beauty and purpose to the weapons that athletes use to accomplish their goals," White said in a statement, according to Rolling Stone.
White said he thinks Warstic can make beautiful objects for everyone, not only professionals, Rolling Stone wrote.
